The Standard Tee

The Standard St. Louis, a student housing property in Missouri, requested a St. Patrick's Day themed shirt they could give out as promo to prospective residents. They wanted brand-centric phrases "in a clover." Additionally, they were on a tight budget and could only afford a single color print. The solution I came to that checked all the boxes was a single-color typographic design that wasn't inside of a clover, but actually created the shape of a clover with fun, chunky, hand-drawn type.