Simply is a handcrafted, small batch simple syrup brand positioned towards young professionals with discerning taste who like to entertain. I created the logo, developed a brand style guide/visual language, crafted a target consumer profile and brand schematic, designed the simple syrup packaging, business materials, branded merchandise, and annual report.
Logo / brand colors
Brand style guide/visual language
Target consumer profile
Brand schematic
Simple syrup packaging design (cocktail recipes on back)
Business materials: business card, envelope, & letterhead
Branded merchandise
Simply 2014 Annual Report